The Avant-garde Team regularly brainstorms ways to support independent authors. We are fortunate that about 25% of our overall inventory has been created by some of the best and brightest, self-published authors in the nation. Starting Saturday, April 3, 2021, authors will have an opportunity to do book signings at our location. The sessions will last for two hours. Please carefully read the following requirements. If you would like to participate, just send us an email with your proposed date and time. Also, feel free to reach out to us if you have questions and/or concerns. We hope this effort will help independent authors sell more books and connect with community members. Thank you for your interest.
The author is responsible for his/her own table, tablecloth, and chairs (no more than two). It would be wise to have as many books as possible. Lastly, but most importantly, please have a way to accept various forms of payment, such as credit cards, cash, Cash App, etc. Research PayPal or Square for more information about the equipment needed to do this. You will also need change for cash purchases, so make sure you stop by the bank before setting up.
Think about having bookmarks, tee-shirts, and other accessories to give out and/or for purchase. We want you to make as much money as possible.
Time and Dates:
An author can have one book signing per month which will take place every Saturday. There will be two sessions: 1:00 p.m. to 3:00 p.m. and 4:00 p.m. to 6:00 p.m. Set-up cannot start earlier than 30 minutes before the scheduled time.
While we understand that there are different ways to sell products, the Avant-garde Books Team uses a nonaggressive and hassle-free approach. We allow customers to come to our tables rather than walk up to them or call them to our area. Of course, we are courteous and greet customers and offer our assistance, but we do not harass them. If you decide to do a book signing with us, we ask that you align your sales strategy to ours. Customers will see you and if they are interested, they will stop by your table. Hassling or annoying prospective customers is strictly prohibited. Please note that you will be politely asked to leave if this happens.
Once your time has ended, please ensure that the area is clean and ready for the next author. There will be a 30-minute window of time to do so.
Advertising for your event:
Advertising your event on social media or via direct contact like emails and text messages will likely significantly increase your sales. As the author, you are solely responsible for this. We encourage you to offer at least one giveaway such as a book or prize.
We truly understand the need to have support at your book signing. However, because of limited space, we ask that you have no more than one person sitting at your table. Also, invitees should not loiter in the area longer than necessary. You are worthy to be celebrated, but make sure that traffic is moving around your table at a reasonable pace. Lastly, inform your guests of our selling style. Please advise them not to annoy or hassle people shopping in the mall. They, too, should let prospective customers come to you on their own.
Photography: The Avant-garde Books Team will take pictures of your book signing. We are asking in advance for permission to post them on social media and our website.
Collaboration and Cost:
The cost for the book signing is a one-time, flat fee of *$15.00. The authors KEEP ALL THEIR ROYALTIES and profits after that. No additional fees are owed to Avant-garde Books. Additionally, any author who does a book signing must connect with us on social media. Please like and follow all Avant-garde Books’ social media pages. You can access these through the icons on our website. Additionally, please tag us whenever you do a post about your book signing.
Cancellation: Please notify us as soon as possible if you need to cancel so that we can reschedule your book signing. Refunds will be granted at an author’s request.
Still interested? Please email us at email@example.com with your proposed date and time.
*Subject to change after June 1, 2021.
“If we’re going to solve the problems of the world, we have to learn how to talk to one another. Poetry is the language at its essence. It’s the bones and the skeleton of the language. It teaches you, if nothing else, how to choose your words.”
― Rita Dove